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Marketing essays Marketing is a process of understanding consumers and devising ways of providing goods or services based on the demands of the consumers. Marketing is one of the most important aspect of corporate strategy, the end result for which is efficient revenue generation for the firm.
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High sounding definitions have been advanced for marketing such as “the delivery of a standard of living to society”. A factual or descriptive definition is provided by the American Marketing Association which defines marketing as “the performance of business activities that direct the flow of goods and services from producer to consumer or user.”
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